Job Title:
Product Marketing Specialist
Job Code:
6698CK
Job Category:
Marketing
Job Type:
Permanent
Job Location:
Boston - MA
Date Posted:
Oct 18 2021
Responsibilities:

Boston investment management firm is seeking a Product Marketing Specialist to join their growing team. The individual in this role will work closely with the firm's product marketing teams, as well as with channel marketers who are aligned with the firm's client-facing teams. The Product Marketing Specialist will help with content creation and management (writing/editing/proofreading, readership optimization and content tagging), design (digital and print), marketing operations and project management, digital marketing, and events.

Position Responsibilities:

  • Review alternative investment product messaging and materials and identify areas for improvement, bringing an external and commercial perspective
  • Analyze, monitor, and provide feedback on industry and peer trends to ensure content and positioning are relevant and compelling
  • Define and develop marketing materials for select alternative investment approaches/funds, partnering with product management and investors for investment messaging, and client-facing teams for commercial context
  • Incorporate practices such as competitive intelligence, target audience definition, and market positioning into the development of product marketing materials
  • Collaborate with Client Services Group and product management on sales training and support, as well as dissemination of new materials
Qualifications:

Position Qualifications:

  • Bachelor's degree
  • 5-10 years years of relevant experience
  • Ability to both create content and provide strategic marketing input
  • Strong collaborator and influencer – ability to engage with multiple stakeholders and quickly build relationships
  • Effective communication skills, including interpersonal, verbal, and written
  • Demonstrated project management skills
Required Years of Experience:
5
Additional Info:
For more information contact: Chris Kennedy (617)728-4100 | chris@fanning-boston.com
Salary Range:
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