11/12/2018
 
Posted By: Hayley Brown

Regardless of how well-qualified you are for a job, if your resume doesn't include keywords tied to the industry and position you're seeking, it may not get a second look.

More and more companies use aggregating software that scans resumes and cover letters for keywords that match up with the original job posting, much in the same way you use Google or your search engine of choice to find what you're looking for. So before you send the same resume to each job you apply for, invest a little time in some research and revision.

Look at 5-10 job postings for similar positions in your desired field and highlight the skills and responsibilities being sought. Look for similarities, and make note of skills, experience, education and certifications among other things. Another resource is to research industry-specific trends and buzz words by browsing websites for professional associations or industry publications.

Even your name should be considered a keyword. More than 80 percent of potential employers will look you up online, and the name on your resume should match the name of your professional online presence if you want to show up on the first page of a search. If you're William A. Smith on your resume, it should be William A. Smith on LinkedIn, etc … not Will, Bill or Billy.

Once you've made a list of keywords, incorporate them into your resume and cover letter, tailoring each document as needed for the position you're seeking.

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